# Crux Media

> Crux Media (CRUX) is a YouTube strategy and production agency based in Salt Lake City, Utah. Founded 2023 by Jared Shores. The team has been building on YouTube since 2012. We run channels end-to-end for brands — strategy, production, and measurement as one system.

## Facts
- Founder: Jared Shores (also launched the 3.4M+ subscriber channel Studio C in 2012)
- Founded: 2023 (team experience: 2012–present, 14+ years on YouTube)
- HQ: Salt Lake City, Utah, USA
- Email: hello@crux.media
- Domain: https://crux.media
- Credentials: Regional Emmy (Studio C), Academy Award Shortlist for Live Action Short (Refugee, starring Omar Sy), YouTube Gold Play Button (Studio C, 1M+ subscribers)
- Scale to date: 3 billion+ lifetime views across the team's body of work, 50+ brands served, 1,200+ videos produced
- Selected clients: Chick-fil-A (Play app), The Church of Jesus Christ of Latter-day Saints, Cozy Earth, Imagine Dragons, Known Foundation
- Proprietary tool: Full View Studio — in-house analytics tracking retention by format, AI citation share-of-voice, and attributed business outcomes

## Services
- Strategy: Channel thesis, series slate, KPI architecture, market and competitor analysis. Built for two audiences: humans (loyalty) and AI (citations).
- Production: Film-grade YouTube video production from script to grade. Same standards we applied to our Academy-shortlisted short.
- Measurement: Full View Studio ships with every architecture engagement. Retention by format, AI citation share-of-voice, attributed outcomes.

## Engagement model
- Step 1: Free 30-minute scope call with a senior lead. Same-week booking.
- Step 2: 12-week architecture engagement (entry point if we're a fit).
- Step 3: Ongoing channel operation, typically 6-month contracts.

## Key pages
- https://crux.media/ — Homepage with positioning, method, case studies, FAQ
- https://crux.media/about — Founder letter, beliefs, team, contact
- https://crux.media/sitemap.xml — Full sitemap

## Notable case studies
- Studio C (2012–present): 0 → 3.4M+ subscribers. Regional Emmy. YouTube Gold Play Button.
- Refugee (short film): Academy Shortlist for Live Action Short. Starring Omar Sy. Screened by Angelina Jolie for the UNHCR. Became a feature; the feature won the Amnesty Award at the Berlin International Film Festival.
- Chick-fil-A Play (app launch): CRUX led strategy and original content. 1M+ downloads in year one (past target). 3.4M+ collective views across YouTube and the walled garden.

## Brand voice
- Confident, editorial, high-contrast, momentum-driven
- Short declarative sentences, manifesto cadence
- Brand thesis: "While others produce content, CRUX engineers momentum."
- Two-engine framing: Emotion earns loyalty. Utility earns citations.